Ryan O'Connor — 5-second motion ads

Three variations · Facebook & Instagram feed · 1080×1350 (4:5) · 5.0s · silent

Draft — not approved, not running

A · Struck

The event is type

Each promise is struck on by a stroke running parallel to the italic's own −9.4° stems — one hand, one speed — stopping dead on its period. Three sentences, three full stops. Nothing else in the frame moves.

Fable 34/40 — cleared

B · Golden Hour

The event is light

Nothing animates in. There is one animated value in the entire ad — the exposure. It opens as a named poster whose promises sit in shadow; the light comes down, uncovers them in order, and reaches Ryan last.

Fable 31/40 — cleared · weakest opening second of the three

C · The Sign

The event is camera

Opens full-bleed on the yard sign — the artifact voters already see on lawns, and the cheapest name-ID this campaign owns — then one camera move pulls back to the finished poster. No reveals, no fades. Just the pull-back.

Fable 35/40 — cleared · highest scoring, and my recommendation

What I need from you

Pick one. You drew the ad — I didn't redesign it, so all three are your layout. What differs is what hits first: the message (A), the candidate (B), or the name (C). If you want a recommendation: C, with A second.

Things you should know

Your mockup has a typo. Layer 33 reads For Howard County County Council. I didn't reproduce it — these read "For Howard County Council · District 5". Worth checking whether it went out on any static graphic.
The authority line is your verbatim string — Authorized by: Friends of Ryan O'Connor; Lori O'Connor, Treasurer. Your artboard's own text layer is a fourth punctuation of it, and the two FOP boards in the same PSD still name Chris Brooks.
4:5 only, deliberately — that's the placement you named. You said fb/ig feed, and feed is 4:5. 9:16 is Reels/Stories and 1:1 gives up vertical real estate; neither was ordered. Your artboard is landscape and has the width to sit the type beside him — 4:5 doesn't, so the type stacks above him instead. If you do want other placements, I'm not going to tell you it's half an hour: the frame is hard-wired to 4:5 and each ratio needs its own composition. Pretending 9:16 was a stretched 4:5 is exactly what broke last round.
The plate is the Tuscany stock road — your PSD names the layer sunset-landscape-in-maremma-road. It ships blurred to abstraction here, so it reads as atmosphere and makes no place claim. It is not abstracted on the live site's hero and donation header. Separate call, and yours.
A video can't carry a link. "Join Our Campaign" is the visual CTA; the real click target is the destination URL in Ads Manager plus Meta's own CTA button.